The parameters of the assignment were to make three different types of logos, using three different color schemes. They could be for any group/association/company, real or imagined.
I began by sketching out interesting combinations of letters, and quickly realized I didn’t have very many non-type symbols that came to mind. After a bit of googling, the obvious symbol of a coffee cup came up – I’m still a bit embarrassed that I hadn’t thought of that right away, but that’s why research is such an important part of design I suppose. From there I moved on to Illustrator.
Logo 1 – Typographic: This logo started as a line of code. I first selected the font for the code itself, Klint Std, a square sans font. It’s squared shape and tall-thin structure looked very nice as code, and contrasted well against the second font I used for the word “design”. For this I selected “Legacy Sans”, which came in some interesting thicker weights. I also thought the looped “g” looked particularly good, and overall the font contrasts well against the code to draw attention to the word. I used simple black and dark red, because I don’t want as much attention drawn to color.
Logo 2 – Shape and Letter: This idea came about because of the symmetrical nature of the initials “JS4D”. Once again I used “Legacy Sans” because of its ultra-bold weight. I used a complementary color scheme with blue and orange.
With that in mind, my favorite is probably the third, because of its use of symbol and overall simplicity. However, I have a strong attatchment to the top one because not only is it a logo, but a valid line of code – it may make a nice banner or t-shirt design at some point.